Thursday, September 10, 2009
Via Steven Bell, dem Kept-Up Academic Librarian, stieß ich auf den Artikel "Colleges find juicy titles swell enrollment" im Boston Globe: "Boston College German studies professor Michael Resler went searching for a way to boost flagging interest in his 'German Literature of the High Middle Ages' class a few years ago, and settled on the idea of simply giving the course a sexier name. The resulting 'Knights, Castles, and Dragons' nearly tripled enrollment. Resler then replaced his class on 'The Songs of Walter von der Vogelweide', a great German lyric poet, with 'Passion, Politics, and Poetry in the Middle Ages'. Again, enrollment swelled".