Außerdem möchte ich auch gerne auf meinen eigenen Beitrag in dieser Ausgabe hinweisen: "Fearing the library dragon: Why librarians should approach users instead of waiting for them". Abstract: "The image of libraries and librarians in popular culture, press coverage and the public often does not live up to our expectations. Systematic management of public relations is expected to put things right. This article focuses on an important basis of reputation improvement: the interaction between academic librarians and students. It shows how the psychological phenomenon of library anxiety and the library profession’s image are interconnected and includes recommendations for approaching patrons and public instead of waiting for them. The paper expresses personal views".
Friday, July 27, 2007
Marketing 2.0 für Medizinbibliotheken
Die Ausgabe 7 (2007) 1 der Zeitschrift GMS Medizin - Bibliothek - Information hat den Schwerpunkt "Marketing 2.0 für Medizinbibliotheken". Alle Beiträge sind frei zugänglich. Enthalten u.a.: Margrit Hartl / Bruno Bauer: Ein Weblog als Informations- und Kommunikationsinstrument an der Universitätsbibliothek der Medizinischen Universität Wien: 1 Jahr UBMUW-INFO Barbara Braun / Volker Braun: Erfahrungsbericht über den Einsatz eines Weblogs in der Bibliothek der Medizinischen Fakultät Mannheim Mark Buzinkay: Sichtbarkeit von Bibliotheken durch Non-Profit-Marketing Oliver Obst: Marketing 2.0 für Medizinbibliotheken
Außerdem möchte ich auch gerne auf meinen eigenen Beitrag in dieser Ausgabe hinweisen: "Fearing the library dragon: Why librarians should approach users instead of waiting for them". Abstract: "The image of libraries and librarians in popular culture, press coverage and the public often does not live up to our expectations. Systematic management of public relations is expected to put things right. This article focuses on an important basis of reputation improvement: the interaction between academic librarians and students. It shows how the psychological phenomenon of library anxiety and the library profession’s image are interconnected and includes recommendations for approaching patrons and public instead of waiting for them. The paper expresses personal views".
Außerdem möchte ich auch gerne auf meinen eigenen Beitrag in dieser Ausgabe hinweisen: "Fearing the library dragon: Why librarians should approach users instead of waiting for them". Abstract: "The image of libraries and librarians in popular culture, press coverage and the public often does not live up to our expectations. Systematic management of public relations is expected to put things right. This article focuses on an important basis of reputation improvement: the interaction between academic librarians and students. It shows how the psychological phenomenon of library anxiety and the library profession’s image are interconnected and includes recommendations for approaching patrons and public instead of waiting for them. The paper expresses personal views".
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